Learn about the two bid strategy options available for ads on Maps — Manage Bids and Maximize Engagements.
https://ads.apple.com/maps/apple-ads/help/campaigns/0016-bid-strategy-options
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn about the groups behind our strategy, messaging, and product vision.
https://www.apple.com/careers/us/work-at-apple/teams/marketing.html
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.
https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups
Explore and compare the different ad placement options available on Apple Maps.
https://ads.apple.com/maps/apple-ads/help/ad-placements/0001-ad-placement-options
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on Maps.
https://ads.apple.com/maps/apple-ads/help/campaigns/0015-create-campaigns
Get help determining bids for Maps campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/maps/apple-ads/help/bids-and-budget/0031-set-and-adjust-bids
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Get details on how to easily duplicate Maps campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/maps/apple-ads/help/campaigns/0020-duplicate-campaigns
Now businesses can run ads on Apple Maps — help your clients connect with customers.
Deploy, manage, and upgrade Apple products with flexible financing, structured refresh cycles, high retained value, and predictable payments.
Reach customers where only Apple can take you. Learn how Apple Ads helps you grow business with ads on the App Store, Apple News, and MLS.
Learn how teachers at The Gardens School are using iPad and Mac to foster a holistic approach to education and support student well-being.
https://www.apple.com/education/k12/success-stories/gardens/
Society & Culture Podcast · Updated Semiweekly · Ezra Klein invites you into a conversation on something that matters. How do we address climate change if t...
https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
for Apple’s global communications strategy, leading the public relations team as well as employee communications. Kristin joined Apple’s Communications team...
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Learn about the groups introducing people to creativity and productivity.
https://www.apple.com/careers/us/work-at-apple/teams/sales-and-business-development.html
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Mike Fenger is Apple’s vice president of Worldwide Sales and a member of Apple’s executive leadership team. Learn more about Mike.
Discover how Apple Learning Coach inspires teachers and leaders in the classroom and beyond.
https://www.apple.com/education/k12/success-stories/apple-learning-coach/
Katherine Adams is Apple’s senior vice president of Government Affairs and a member of Apple’s executive leadership team. Learn more about Kate.
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Learn which categories publishers can use to classify their campaigns on Apple News.
https://ads.apple.com/apple-news/publishers/help/campaign-management/0017-campaign-categories