Learn about the two bid strategy options available for ads on Maps — Manage Bids and Maximize Engagements.
https://ads.apple.com/maps/apple-ads/help/campaigns/0016-bid-strategy-options
See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.
https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups
Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn about the groups behind our strategy, messaging, and product vision.
https://www.apple.com/careers/us/work-at-apple/teams/marketing.html
Learn how to create and run campaigns on the App Store with a strategy designed to get you the most tap-through installs at a target CPA.
https://ads.apple.com/app-store/best-practices/maximize-conversions
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on Maps.
https://ads.apple.com/maps/apple-ads/help/campaigns/0015-create-campaigns
Explore and compare the different ad placement options available on Apple Maps.
https://ads.apple.com/maps/apple-ads/help/ad-placements/0001-ad-placement-options
Learn about the groups introducing people to creativity and productivity.
https://www.apple.com/careers/us/work-at-apple/teams/sales-and-business-development.html
Learn about the groups delivering innovative products on an immense scale.
https://www.apple.com/careers/us/work-at-apple/teams/operations-and-supply-chain.html
Learn how to move your campaign management from Apple Business to Apple Ads.
https://ads.apple.com/maps/apple-business/help/campaigns/0006-move-to-apple-ads
Get help determining bids for Maps campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/maps/apple-ads/help/bids-and-budget/0031-set-and-adjust-bids
Learn about the groups strengthening people’s relationships with Apple.
https://www.apple.com/careers/us/work-at-apple/teams/support-and-service.html
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Learn about the groups innovating new ways to lead our organization.
https://www.apple.com/careers/us/work-at-apple/teams/corporate-functions.html
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Now businesses can run ads on Apple Maps — help your clients connect with customers.
Get details on how to easily duplicate Maps campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/maps/apple-ads/help/campaigns/0020-duplicate-campaigns
Reach customers where only Apple Ads can take you. Learn how to grow your business with ads on the App Store, Apple Maps, Apple News, and MLS.
Deploy, manage, and upgrade Apple products with flexible financing, structured refresh cycles, high retained value, and predictable payments.
Apple Ads Platform API Preview Release Notes July 2026 Apple Ads Platform API Preview Release Notes Apple Ads July 2026 Introduction .........................
https://ads.apple.com/adsdam/app-store/us/en_us/documents/api-preview-guide.pdf
Learn how teachers at The Gardens School are using iPad and Mac to foster a holistic approach to education and support student well-being.
https://www.apple.com/education/k12/success-stories/gardens/
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Learn about the groups building intuitive ways to connect people and ideas.
https://www.apple.com/careers/us/work-at-apple/teams/software-and-services.html
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Discover how Apple Learning Coach inspires teachers and leaders in the classroom and beyond.
https://www.apple.com/education/k12/success-stories/apple-learning-coach/
Sue Wagner is a member of Apple’s board of directors. Learn more about Sue.
Society & Culture Podcast · Updated Weekly · Ezra Klein invites you into a conversation on something that matters. How do we address climate change if the p...
https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447